Nordic Dudes is a Gothenburg-based swimwear brand built for men who value comfort, confidence, and a chafe-free summer — or winter dip. Founded in 2024, the brand set out to create 2 that look like regular swimwear but feel like a second skin. The mission is simple: eliminate thigh rub without compromising on style.

Designed for both pool and beach, Nordic Dudes redefines comfort in motion, with a brand rooted in Scandinavian boldness, modern masculinity, and an unapologetically fun attitude.

I led the visual identity and brand design, building a system that blends boldness with subtle Nordic references. The logo is built around the Dagaz rune — a symbol of awakening and transformation — reflecting the dual-layered construction of the shorts. Just like the product, it’s minimal at first glance, with function layered beneath.

Since no existing mockups captured the product’s unique spirit, I generated all campaign visuals using AI — crafted through intentional, well-written prompts to match the brand’s tone, color strategy, and concept.